unmarked-bottles-3shot-96ppiThe winemaker, a former police and corrections officer, wanted WE to create a brand that would honor and appeal to the law-enforcement community.

WE’s solution: Unmarked – a family of ultra-premium wines with stealthy, matte-black labels and capsules. Each varietal and blend is given a “cop-talk” name, and all labels incorporate the iconic thin blue line that separates good from bad and order from chaos.

The brand concept includes the provision that a percentage of sales be contributed to charities serving the families of fallen officers.

Brand and packaging developed by WE principal Peter Nowack for Passaggio Wines.